May - August 2024

May - August 2024

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WORK

ABOUT

RESUME

rm

WORK

ABOUT

RESUME

rm

WORK

ABOUT

RESUME

rm

WORK

ABOUT

RESUME

Goodeats is an app that makes taking the first step to better wellness and health easy.

Jan - Apr 2024

TIMELINE

Solo Project

Solo Project

Interaction Design
Visual Design
Design Systems
User Research

Figma

Origami

TEAM

TIMELINE

SKILLS

TOOLS

Lead Designer

ROLE

Healthier food & spending choices

PROJECT OVERVIEW

How can I help college students in NYC make healthier food and spending

choices that align with their goals?


The high-level goals that defined my design


1. Make good decisions easy and time-efficient
2. Make healthy habits actionable


In response to the challenge of helping college students make healthier food and spending choices, I set out to create an app that would simplify and personalize the journey toward better wellness. As the sole designer for this project, I was responsible for every aspect of the design process, from research to final execution. My focus was on developing a user-centered experience that aligns with two key goals: making good decisions easy and time-efficient, and turning healthy habits into actionable steps.

How can I help college students in NYC make healthier food and spending

choices that align with their goals?


The high-level goals that defined my design


1. Make good decisions easy and time-efficient
2. Make healthy habits actionable


In response to the challenge of helping college students make healthier food and spending choices, I set out to create an app that would simplify and personalize the journey toward better wellness. As the sole designer for this project, I was responsible for every aspect of the design process, from research to final execution. My focus was on developing a user-centered experience that aligns with two key goals: making good decisions easy and time-efficient, and turning healthy habits into actionable steps.

0 1

MOTIVATION

Personalized Experience



Personalized learning generates a lesson plan that can best help users achieve their personal definition of healthier eating, which was shown to differ across individuals during research.

Low-commitment Learning



68.8% of students surveyed reported time as an influential constraint for their food choices. By engaging with short lessons wherever and whenever, they can learn to make better decisions with as little sacrifice as possible.

Initial Screens the user sees

Login and Signup flows for easy access into personal accounts

BRANDING

THANK YOU! :)

PAIN POINTS

BRAINSTORMING

COMPETITIVE ANALYSIS

1/ TOO GENERIC

1/ TOO GENERIC

Next, I sought to better understand the mechanics of existing health awareness apps through a competitive audit of 4 food apps. Each app serves a unique purpose for messaging, which means unique approaches to how they imagine different features. I started by breaking down these different purposes…

Students struggle to find meal options that aligns with diet and budget. Suggestions don't cater to individual needs - inconsistent meal planning.

Students struggle to find meal options that aligns with diet and budget. Suggestions don't cater to individual needs - inconsistent meal planning.

Students struggle to find meal options that aligns with diet and budget. Suggestions don't cater to individual needs - inconsistent meal planning.

Students struggle to find meal options that aligns with diet and budget. Suggestions don't cater to individual needs - inconsistent meal planning.

2/ PLANNING

2/ PLANNING

3/ LESS TIME

3/ LESS TIME

4/ NOT ENGAGING

4/ NOT ENGAGING

To understand the current landscape , I done research by conducting interviews and competitive analysis.

UX Research

How do other apps vary?

What's the background?

wellness

goals





In the fast-paced life of college students, this app connects them to their


Simple lessons is a priority in GoodEats , seen as a place to make informed decisions about their diet and spending.



image: Consists of the apps simple lessons and analytics to assess the person's progression throughout their Goodeats journey.






In the fast-paced life of college students, this app connects them to their


Simple lessons is a priority in GoodEats , seen as a place to make informed decisions about their diet and spending.



image: Consists of the apps simple lessons and analytics to assess the person's progression throughout their Goodeats journey.


But leading a healthy lifestyle is

— there is desire for more guidance

through learning

But leading a healthy lifestyle is

— there is desire for more guidance through learning.

hard to

"International Students have a very hard time spending wisely"

" It's too hard for me"

"I don't know how to eat healthy I don't get many ideas"

"I need some guidance on how to spend wisely and eat healthy I

don't know any such app"

"I need some guidance on how to spend wisely and eat healthy I

don't know any such app"

maintain

0 2


UNDERSTAND

UNDERSTAND

0 2


DESIGN

Notable explorations in design

Product and design decisions are embedded in every element on the interface, and I hope that my passion for craft can be transmitted across the screen as you experience the app. Amidst the numerous iterations, there are 3 meaningful explorations I want to talk through.

Which features should go on the nav bar?In ensuring an intuitive user flow that felt intuitive and well-connected, I iterated on several approaches to the user flow, conducting user testing at each stage.

From my Research I learned students need help through


guided lessons and learning